Top 3 Challenges Businesses Face Online in 2021 and How to Overcome Them

1. 2020 was The Year of Disruption: 2021 will set the new normal for how businesses operate online.

Since the introduction of the web, people have gone online to do things like shop, read the news, and connect with their friends. But in 2020, many of these behaviours changed. The rise of voice assistants and social media platforms like TikTok radically shifted how people interacted with brands and businesses online.

This change in behaviour is not going to slow down anytime soon. In 2021, we’ll see a new normal for how businesses operate online - one that has less physical interactions and more about who owns a customer’s attention and not loosing them to a competitor.

In 2020 and into 2021 many people found themselves restricted to their homes due to coronavirus. Their purchasing habits changed as a result. They could no longer walk down their local High Street and support local businesses by walking through a shop door.

Instead of turning into their local high street, many people found that Google had become their go-to for all their needs. The online presence of local businesses was severely lacking and customers were often left disappointed. Customers tried to support the local businesses in the best way they could but were met with frustration caused by outdated and broken websites.

2. Many businesses were forced online in 2020: How to ensure your business continues to compete and stand out online in 2021.

This section focuses on the importance of a company's online presence, primarily the standard of their website.

A quality website is one of the most important things for any business in this day and age. With so many new changes happening within the internet, it is essential to stay up-to-date with them.

Underestimate the importance of a quality website for your business at your peril. Professional websites are powerful marketing devices, and can be an effective way to reach new customers, promote products and services, and build relationships with clients.

Customers will start looking elsewhere if they find a website that looks out of date or does not work properly on their device. We’re a web design agency with over 10 years of web design experience. Reach out to us for an informal chat about improving your website.

3. The pandemic was a digital marketing baptism of fire for small business owners, forced to switch from face to face to online communication with customers. Here’s how a professional website and ongoing digital marketing support can take the pressure off in 2021.

The coronavirus pandemic of 2020-2021 was a digital marketing baptism of fire for small business owners. Many businesses were forced to switch from traditional advertising to digital marketing. How can you take advantage of this new change in the digital marketing world?

A website is the first line of customer contact for a business. A website doesn't sleep or have days off, your website should be your most effective salesperson. You should make it as easy as possible for people to find your website and choose you over your competitors.

The secret to reducing stress, admin and reaching new customers with a new website is to have the perfect combination of usability, SEO (search engine optimisation), conversion optimisation and web design.

If you know what a user wants before they even search for it, then this is the holy grail when it comes to generating more leads. This means choosing the right keywords and web design structure to boost your onsite search engine optimisation (SEO).

Does your website funnel traffic traffic right to your products or services and result in conversions?

If you are going to start a new website, it is beneficial to work with a web designer who has the technical and communication skills to make your business stand out from the crowd.

We're available throughout the week to have an informal, no pressure conversation about your business, your website and your overall digital marketing strategy. Contact us to arrange a chat.

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Client's Feedback 

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  • I’d like to thank you for getting me through the whole process of setting up a new website which I had been dreading and putting off for months. You interpreted my ideas perfectly and you have produced a very professional looking and user friendly website which is exactly what I asked for. Getting the tone right with a business like mine is not easy but you have done exactly that. I honestly wouldn’t change a thing and I wouldn’t hesitate to recommend you!
    Susan Nathan
    Family Mediator
  • The appearance of the new website looks current and modern thanks to Matt's flair as a web designer and with his expert command of WordPress. Matt's attentive and intuitive nature is reflected through his customer focus and aftercare and I'm confident that our professional relationship will continue well into the future.
    Mark Sadler
    Global chauffeuring services
  • Matt is a professional and talented web designer who is able to take your ideas and interpret them into a web site. I would highly recommend Matt and we are very pleased with the two websites he developed and is running for us.
    Nick Hill
    Church leader
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    Michael Stubbs
    Charity Chair
  • Matt and I go back a long way. He from the start embraced the challenge of supporting me when I built with his help two websites for two very different avenues of work, and neither had he done before. He was professional, understanding and very supportive from the get-go and certainly showed his expertise in his field. I am very happy he is on my team.
    Booney
    Birthing Doula
  • I am very pleased to have chosen designaway to design my website. The website is original, clean and intuitive. Matt has been enthusiastic and professional throughout. He has a wealth of experience and knowledge with WordPress which saved a huge amount of time. He has the answers to every question, contributed great ideas and is able to quickly and effectively implement my vision for the website. Highly recommended.
    Alex Clarke
    Owner of Music Academy
  • Matt is a highly accomplished website designer who I fully endorse. To date he has designed 2 websites for me which have proved highly successful and have led to a significant increase in my client base. Matt is friendly, personable and really easy to work with. He listened to my specific needs and used his wealth of experience to deliver packages that not only work but which are also intuitive and easy-to-use. Matt comes highly recommended by me and I will certainly be using his services again in the future.
    James Jagger
    Photographer & tutor