Inspire Guitar School

Project brief

Inspire Guitar School provides guitar tuition for individuals, groups and school workshops in contemporary guitar (acoustic and electric), bass guitar and classical guitar.

Alex needed a website that functions as a powerful marketing and communications tool to attract new students and schools and funnel visitors into making contact or booking tuition and workshops online.

Inspire Guitar School was a new brand, so their website needed to stand out compared to other local competition and designed with SEO in mind to compete with other local guitar tutors in search engine results.

I am very pleased to have chosen designaway to design my website.The website is original, clean and intuitive.Matt has been enthusiastic and professional throughout.He has a wealth of experience and knowledge with WordPress which saved a huge amount of time. He has the answers to every question, contributed great ideas and is able to quickly and effectively implement my vision for the website.Highly recommended.

Inspire Guitar School Homepage

Alex’s homepage needs to educate visitors about the range and quality of the services he offers and convert these visitors into either making contact or booking a lesson online.


Alex required a professional design that set his site apart from the competition. Schools and parents needed to be wowed and confident in his services.

Search Engine Optimisation (SEO)

As a new business, Inspire Guitar School needed to compete with existing websites by other local guitar tutors. The website is structured to take advantage of the best SEO standards, I offered keyword advice and provided Alex with a bespoke content marketing strategy.


Alex can take both online and offline bookings through his website. His personal calendar is synced to the booking form removing the chance for double bookings and allowing him to easily modify his availability. Students receive an automated SMS the evening before reminding them about their lesson.