Articles
Practical website advice for small-business owners. Planning the pages, comparing costs, keeping it all up to date.
Pay-monthly websites vs paying for a build: how to compare the cost
Compare a monthly website subscription with paying for a build. Check the total cost, writing, ongoing changes and what happens if you leave.
What pages does a small business website actually need?
Plan your website around the questions customers ask. A practical website planning guide with a real Vectis Home Physio example.
What every restaurant website on the Isle of Wight needs
Online booking, accurate menus, allergen info and local SEO: what Isle of Wight restaurant websites need to turn research into table bookings.
Why Isle of Wight businesses should flip the 80/20 rule of web design
Why Isle of Wight businesses should flip the 80/20 rule of web design: invest 20% in a focused launch and 80% in monthly SEO and GEO improvements.
Why your business still needs a website in the age of AI
AI hasn't replaced websites. It has made them more important. Why Isle of Wight and South East businesses still need a proper site as their digital headquarters.
What every café website on the Isle of Wight needs
What Isle of Wight café websites need to turn phone searches into visits: dog policies and dietary details, plus opening hours and parking.
Top 3 Challenges Businesses Face Online in 2022 and How to Overcome Them
Three online challenges Island businesses still face, and practical ways to overcome them with a website that earns trust and converts visitors.
How to hire a freelance WordPress web designer
How to hire a freelance WordPress web designer: compare costs and past work, check references, discuss your needs and spot unrealistic promises.
What does a web designer do? [10 Things in 2022]
What does a web designer actually do? Ten practical areas to assess when hiring, from communication and SEO basics to content coaching and ongoing support.
Have a website you keep meaning to sort out?
Tell me what’s changed in the business. We’ll work out what the website needs next.